Step 1: Get the Ebook

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Success! Now That You’ve Got The Proven Method To 1.5X - 5X The Value Of Your Company….

I want to offer you a special invite to get 75% Off My Exit DNA Core Program. 

This insane discount of $1,482 is my way of saying thanks for purchasing my book….

ExitDNA Core is the fastest way to find ideal buyers, and position your company to add hundreds of thousands, if not millions, to your exit value. 

Use The Proven System That Hundreds Of Founders Are using To Quickly 2X - 5X Their Business Valuation And Scale In Just A Few Months

If You're Looking For A Proven Step By Step Strategy To Increase Your Business Value....This Is It

I want to show you why ExitDNA Core Is The Single MOST Effective Way To Scale Your Business and Increase Your Valuation Over The Next Few Months...

In this course I'll show you How To:

  • Master the importance of creating a clear, compelling vision so that your business can elevate its current and future practices
  • Identify the most important gaps in your business so that you can properly increase the value of your business
  • Dive right into some of the most important components of designing a business plan that gives you the option to exit on your own terms
  • Maximize your business's future payout by implementing certain practices NOW that will more than pay off later
  • Proactively mitigate risk and avoid the critical mistakes and problem areas that most business owners make
  • Discover many different and unique approaches to MAXIMIZING EXIT VALUE
  • And much more...

This course retails for $1,979 as part of my other offers.


As my way of saying "Thank You" for buying my eBook you'll save 75% and pay just 1 payment of $497.

Helping Small Businesses Make Their First Million In Sales

Join a proven accelerator that provides step-by-step roadmaps and tools to launch, grow and scale a lasting and highly profitable business

1:1 experience with 250+ small businesses & startups across multiple industries.


20+ years of experience as an entrepreneur and founder.


You are backed by a 365-Day, Money-Back Guarantee.

Take your time and go through the program, use the guides, tool kits, and training.


In fact, take a full year to learn, absorb, and apply the strategies and tactics you’ll learn in this training.


At the end of one year, if, for whatever reason, you aren’t satisfied with your purchase, then I’ll give you a full, 100% moneyback refund, no questions asked.


Just send us an email and our team will be happy to assist.

How easy is that?


Now all that’s left for you to do is click the button below to get instant access to the program.

Take A Sneak Peak Inside The ExitDNA Core Course

ExitDNA RUNWAY

Foundational content and exercises to prepare you for the ExitDNA program.


Session 1: What is Exit "DNA"?

Before starting your journey to optimize your business (improving exit readiness, exit value, and more), gain the background on where the concepts behind ExitDNA come from.

Session 2: Building The Foundation

In this session we will cover the importance of doing "foundational" work before moving on.

Session 3: The Great Outcome

Learn the importance of creating a clear, compelling vision (which we call, The Great Outcome) as well as go through a few valuable exercises to help prioritize your different areas of visions and goals, and ultimately will develop a draft narrative of The Great Outcome.

Session 4: The Founder's Journey

The Founder's Journey(tm) is a concept I developed as I worked with hundreds of founders, entrepreneurs and investors about the process of going from "concept" to "exit." This concept will help you better understand where you are on the journey and in many cases get yourself in the right frame of mind about what needs to happen going forward.

Session 5: Identifying the Gaps

You will begin to turn the most important gaps into areas you need clear, actionable steps going forward. This simple but powerful framework will become a roadmap in helping you build a better business (and of course, increasing EXIT opportunities and EXIT value).

Session 6: Leaving the RUNWAY

These lessons and missions are the foundational concepts and content you will carry into your EXIT Accelerator. Remember: YOU own a bigger future and you own your vision of The Great Outcome.... but the great news is SOON you'll have our entire community putting wind behind your sails.

ExitDNA Accelerator

EXIT Accelerator is full of unique, tangible, and actionable information that will help prepare you and your company for exit potential.


Session 1 - Intro & ExitDNA Mindset

Learn more about the format and content for the Accelerator, and get a refresher on some of the key concepts found in the ExitDNA RUNWAY.

Session 2 - Building Exit Value

Dive right in to some of the most important components of designing a business with the option to exit at maximum value.

Session 3 - Optimizing for Outcomes (

Start the process of thinking about telling your EXIT Story. Why would people not only buy your business, but pay you a massive premium for it?

Session 4 - Evaluating IF & WHEN To Exit

Analyze some of key factors you will need to consider as you begin contemplating an exit.

Session 5 - M&A Process Overview

We will talk about the "typical" steps and stages found in the M&A (EXIT) process, and will provide some actionable advice on how you can optimize the process for yourself.

Session 6 - Preparing for Success

Start to prepare yourself for a successful exit and dive into getting yourself and your company ready.

Session 7 - Proactively Mitigating Risk

Learn about controllable and uncontrollable risk. We dig into how to control the controllable AND how to mitigate as much risk as you can.

Session 8 - Maximizing (EXIT) Outcomes

Learn about several unique approaches to MAXIMIZING EXIT VALUE and discuss VALUE CREATION as one of the biggest drivers.

The EXIT BluePrint

The BluePrint pulls together the strategies and tactics discussed throughout ExitDNA and puts them into an easy to follow overview format. The BluePrint concludes with a check-list to help guide your action steps. 


The ExitDNA Vault

The ExitDNA VAULT is our primary repository and archive for the powerful assets and resources created by the ExitDNA team as well as our broader ExitDNA Community.  The VAULT includes a growing collection of assets including training videos, founder Q&A, document downloads, exercise materials, support materials and more.


  • Valuable Resource Files
  • 16 Exit Accelerator Q&A Sessions From Previous Cohorts
  • 5 ExitDNA Mastermind Call Recordings
  • 6 ExitDNA Expert Session Videos

I cannot say enough about Mac Lackey and ExitDNA. It was the smartest decision I ever made because if you structure and build your business to sell it just means you’re building a more profitable and less vulnerable business. And when the time is right, we will be prepared for an exit. Whether you’re looking to exit in 6 months or 5-10 years, I cannot recommend this program enough!

-Tina A

If the prospect of selling your company now or in the distant future is even remotely on your mind, I recommend you learn from Mac to be prepared when the time comes. He’s successfully done it many times”






-Alinka R.

Meet The Founder RX Team

ExitDNA Core Pricing Options:


MOST FLEXIBLE


12 Payments of $97

Total Payment Of $1,164


MOST VALUABLE


1 Easy Payment Of $497


MOST POPULAR


3 Payments Of $297

Total Payment Of $891


Founder RX Programs

Launch RX

A 6 Month Program designed for solopreneurs and early stage entrepreneurs on the spectrum of idea, to launch, to ready to grow. This program is designed to set the novice founder on the path toward their first million in sales with a strong business foundation.

  • On-demand classes and tools that build core business knowledge and execution capabilities
  • Live weekly group coaching from industry experts and experienced advisors
  • Peer and expert-led online community for regular support and guidance

Grow RX

A program designed for the new small business owner that lacks the experience and knowledge to effectively grow their revenue and customer base in a sustainable way. Grow RX will help them grow to 6 figures in revenue and be on their way to making their first 1 million in sales and beyond.

Coming Soon!

Scale RX

A program designed for the established small business owner dealing with various needs, opportunities and challenges on the road to making their first million in sales and scaling to multiple 7 figures.

Coming Soon!

Meet The Founder RX Team

Tyler Jensen

Founder Tyler Jensen is a serial entrepreneur, startup coach, early stage PT CFO and trusted advisor to 250+ founders across multiple industries. The first company he started and sold was VAVi Sport & Social Club, which grew to over 25,000 members in six years and sold for 25X+ the capital investment.


With 20+ years of experience, Tyler now focuses his attention on helping other entrepreneurs launch and profitably grow their business and remain the true lifeblood of the US Economy. He is passionate about helping entrepreneurs start companies that matter and serves on numerous Non-Profit and Corporate Boards of Directors as a trusted advisor.


Our Big Audacious Purpose

I wake up everyday committed to creating a world where there is a community of 10,000 unique and financially successful small businesses which are able to support the lifestyle they desire for themselves, their families and their employees by bringing together founders interested in using

small business as a tool to make the lives better for millions of customers.


I believe that by building small businesses inside a community, we will bring more innovative solutions at a faster pace which is exciting because small business done correctly and with support can give founders the freedom of finances and time to do more of what they love. I believe that small businesses are and should continue to be the true lifeblood of the US economy. - Tyler

Our Expert Advisors

Alana Long

Business Insurance

Robin Bhalla

Real Estate

Michelle Wright

Bookkeeping & KPIs

Emily Allen

Branding & Websites

Ron Scaffidi

Health/Dental/Vison/Life Insurance

Bahar Ansari

Legal Startup

What Founders Are Saying:

“It’s honestly one of the only things I have done where I never felt ahead of the teacher at any point. It’s rare that someone puts together a program that actually knows what they are talking about top to bottom and can provide examples of why they do things a certain way.”

-Greg Chapman

"People ask my how I got to where I am today and I have to give credit to this amazing business program. It changed my life. I have this business now and I wake up so excited every single day. "

-JQ Cervantes

“Tyler and his program played a major part in helping me get my business going. I actually dropped out of my MBA program at that time to go through this journey, because it was relative and applicable immediately. Tyler speaks and teaches from a place of experience. What you will learn, especially relating to financials, is invaluable. Everything you learn through this program, you will continue to apply throughout all your ventures. A lot of times in business, we say to ourselves, “I don’t know enough to know what I don’t know”. Tyler helps narrow those areas down for you, so you have more confidence and a better foundation to ask the right questions. The other great part of the program is the network you build. You will meet people through this program who you may partner with on future ventures, or who may be able to help you with current gaps regarding knowledge/strengths/skills.”

-Javvad Syed

"FRX is a brilliant business program whose insights have helped me grow into the entrepreneur I am today. I am more of a creative thinker and he has helped me to bring the strategy and structure to my ideas. My now coaching training work has spread all over the world in over 50+ countries. Without FRX's support I don’t know where I would be today! Thank you!"

-Danielle Blum

Meet The Founder RX Team